Max-treme: A Tire Revolution

Golden A' Design Award Winner: A New Era of Tire Design

Max-treme, a product of Kumhotire, was born out of the company's commitment to design as a "core future growth engine". The tire's distinctive sidewall design, known as the Wing, was created to provide a powerful visual signal and a recognizable 'face' for the brand. This design approach was intended to make Kumhotire tires easily identifiable, even from a distance.

The Max-treme tire is unique in its use of ultra-air dynamic technology. This high-tech performance tire, designed for super sports cars, features a wide center groove and dimple block design. These features not only improve the tire's rolling resistance and vehicle aerodynamics compared to standard tires, but also enhance traction in both dry and wet conditions. This tire is not just about performance, but also about maintaining the sporty appearance and high-speed capability of the vehicles it graces.

The Max-treme tire is a testament to the power of innovative design and technology. It is equipped with an electric motor and a hydrogen engine, making it eco-friendly. The tire's design and technology cater to the future super cars market, which is increasingly adopting new technologies and design approaches. The tire is also designed to enhance the active lifestyles of athletes and smart people.

The design process of the Max-treme tire was not without challenges. The designers had to redefine tire design, moving beyond the perception that tire design meant only "same". They had to consider not just the exterior design, but also the tire's performance. The tire's tread, groove, sipe, and decoration were all designed with performance in mind. The designers also used computer simulations to anticipate the pattern's performance and studied tire structure and engineering technology.

The Max-treme tire's recognition with the Golden A' Design Award is a testament to its innovative design and advanced technology. The award is granted to outstanding creations that reflect the designer's prodigy and wisdom, advance art, science, design, and technology, and significantly impact the world with their desirable characteristics. The Max-treme tire, with its unique design and performance features, certainly fits this description.